Our research revealed an interesting dynamic: most of Federal Bank’s existing customers were over 40 years old, while younger users wanted a crisp, modern experience. The challenge was clear—designing a website that felt familiar and approachable for older users while being sleek and engaging for the younger audience.
With this in mind, we focused on a minimalist design approach. The new interface was clean, with large, easy-to-read elements and intuitive navigation to cater to older users. At the same time, the crisp, uncluttered visuals and streamlined functionality resonated with the younger crowd.
