UX/UI
Reimagining Federal Bank’s Website
ABOUT PROJECT
Reimagining Federal Bank’s Website for a Global Audience
Working with a stellar team at Ogilvy, I had the exciting challenge of reimagining the Federal Bank website to match their ambitious expansion plans and appeal to a global audience. The process was a mix of strategic thinking and creative execution.
PROJECT GOALS
Get Federal responsive ready and appealing to diverse audience.
Stage 1: Research
Our research revealed an interesting dynamic: most of Federal Bank’s existing customers were over 40 years old, while younger users wanted a crisp, modern experience. The challenge was clear—designing a website that felt familiar and approachable for older users while being sleek and engaging for the younger audience.
Stage 2: Design
With this in mind, we focused on a minimalist design approach. The new interface was clean, with large, easy-to-read elements and intuitive navigation to cater to older users. At the same time, the crisp, uncluttered visuals and streamlined functionality resonated with the younger crowd.
