Awards Case studies
Fortune Mother Exchange
How to get a busy mother's attention and engage with an oil brand?
THOUGHT
Eating together is a must break at work and mostly our boxes are shared and it begins with one among waiting for their order...
...though that's usual, one day it triggered a chain of thoughts realising that most colleagues are unmarried and away from home. With that I enquired, would you miss home food? That triggered a whole flood of memories and they were desperate for one good meal and always open if any families invite them. That's it!
Connect them
Connect them
MOTHER NETWORK
We created a space, a networking platform. Where mothers can register easily and connect with mothers from another city/town.
Chat on a secure platform, exchange recipes, connect and help each other.
THE FILM
The film was the wand. It went viral and registrations were magical.
RESULT
This was one of the cheapest films the brand had produced. Overwhelmed by the response, Fortune decided to air it on primetime.
Won a few internal, domestic and international creative awards, including only Cannes shortlists in 2015 from India. Icing was free media mentions, Trended on google and social media searches.
