ABOUT PROJECT Reimagining Federal Bank’s Website for a Global Audience Working with a stellar team at Ogilvy, I had the exciting challenge of reimagining the Federal Bank website to match their ambitious expansion plans and appeal to a global audience. The process was a mix of strategic thinking and creative execution. PROJECT GOALS Get Federal […]
THE BRAND NAME Brainstormed with various names and most outcomes were about gates, walls, fences etc. We wanted more than that. A community is purely for us: people – who live together, our needs, our independence. HUman ZOne. HUZO. Catchy and curious. THE IDENTITY It symbolizes togetherness and openness. It is a window to the […]
The old logo First what we didn’t want to do. After much study, we realized the identity cannot be of depicting concrete structure. The brand is more than just concrete structures, future is endless. We wanted it to look distinct from competition. It is a serious business. The logo should bring in trust and experience. […]
ABOUT PROJECT How to educate the industrial workforce to use safety gear? The Safety Roadshow is a joint initiative of DGFASLI and 3M India Limited and aims to drive health and safety culture in the Indian workforce. This immersive mobile training center is 40-foot, fully equipped platform that will showcase 3M’s industrial safety expertise and […]
Inspiration Hover occurred to me in a really strange way. Strange? guess that’s how things show up. I got this on a Sunday while lazing at a dining table. A glass top table. Had this juxtaposed reflection of a wall clock. CRAFT A few weeks later I recollected about Hover and started exploring possibilities. Initially […]
THOUGHT Eating together is a must break at work and mostly our boxes are shared and it begins with one among waiting for their order… …though that’s usual, one day it triggered a chain of thoughts realising that most colleagues are unmarried and away from home. With that I enquired, would you miss home food? […]
Back in 2015, I had the chance to work with Rahul and his team on Zoowimama, a cool local discovery app born right here in Bangalore. As their designer, I was all in—crafting the brand’s identity, diving into UX research, designing the app UI, and bringing it all together with a detailed brand guide. From […]
The brief The brief Build a website and marketing plan to sell nutritional products. HOW DID WE WIN OUR PITCH? Our pitch was a solution. A solution the end customers are looking for. Right content, right methods, right diet. The best solutions are always in the problem. Western brands will always stick to their roots. […]
ABOUT PROJECT Launching French Fashionwear in India and the strategic moves of first year. Arvind mills were all set to pilot their Elle fashionwear launch in India, in their home ground – Bangalore. The pilot always comes with its challenges – One city, One store, cautious budget & extraordinary results. We were the chosen agency […]
