Awards Case studies
Early impression
Parents always try to correct kids with dos and don'ts. Has it ever helped? Neh!!.
We asked them to see inwards.
ABOUT PROJECT
Like I mentioned, parents are the meanest when it comes to their expectations from their kids. They think the kid can be better and learn good things.
Well, kids are who you are. With the help of The Indian Express & Schools in Delhi we put situations in front of Parents.
EXECUTION
PTM, For those who are not parents yet. It is Parents Teachers Meeting. These illustrations were drawn on the blackboards of the PTM classrooms. And they were asked to take a pledge. A pledge of being mindful when around kids.
Results
Results
100% of the parents signed the pledge. We had some interesting conversations with parents and kids. Parents went back smiling. Many schools invited us to execute this.
