Awards Case studies
NetBeans India Launch
How to get developers to try a new programming software?
THE BRIEF
Get developers & students to notice, learn, understand, download and use NetBeans software in India.
The Insights:
The Insights:
Professionals: Tendency to take a few short ‘do nothing’ breaks followed by large chunks of time spent behind projects at work.
Students: Pre-occupation with courses. Intense schedules. Breaks used to take on peer-group challenges.
Students: Pre-occupation with courses. Intense schedules. Breaks used to take on peer-group challenges.
IDEA:
A 11-week quiz - NetBeans FunTechQuiz.
The user had to download the application, Install & answer questions within the app. The quiz was intense but time-bound keeping the insights in mind.
CLIENT SAYS:
