ABOUT PROJECT Reimagining Federal Bank’s Website for a Global Audience Working with a stellar team at Ogilvy, I had the exciting challenge of reimagining the Federal Bank website to match their ambitious expansion plans and appeal to a global audience. The process was a mix of strategic thinking and creative execution. PROJECT GOALS Get Federal […]
THE BRAND NAME Brainstormed with various names and most outcomes were about gates, walls, fences etc. We wanted more than that. A community is purely for us: people – who live together, our needs, our independence. HUman ZOne. HUZO. Catchy and curious. THE IDENTITY It symbolizes togetherness and openness. It is a window to the […]
Back in 2015, I had the chance to work with Rahul and his team on Zoowimama, a cool local discovery app born right here in Bangalore. As their designer, I was all in—crafting the brand’s identity, diving into UX research, designing the app UI, and bringing it all together with a detailed brand guide. From […]
